Jury Bias

February 28, 2014 - March 1, 2014
Hotel Valley Ho
Scottsdale, AZ

Take the Next Step in Your Practice with Case Framing

The “next step” seminar offers a new and innovative Case Framing paradigm that has been developed by renowned trial lawyer Mark Mandell.  The paradigm is premised on the fundamental importance framing has to persuasion and to obtaining a just verdict.  Learn how to identify your overall case frame and also how to frame each and every aspect of your case.

Join Mark Mandell and a faculty of other experienced trial lawyers at AAJ Education’s Next Step Seminar: The Newest Innovations in Case Framing on February 28–March 1, 2014 in Scottsdale, AZ, where you’ll learn how to incorporate case framing into your litigation strategy.  Mandell and his colleagues will teach you how to build your case from the ground up with focus groups and case framing techniques, how to use the latest research in decision science and psychology to structure your case and how to frame each and every part of your trial.

Submit your case for consideration during breakout sessions and benefit from individualized instruction from experienced faculty members!

• Learn how to analyze your client’s case with a critical eye and identify the core issues, those issues Mandell calls the “I just can’t get over” issues of your case.
• Learn how to create “echoes” of these issues that will reverberate throughout trial.
• Understand the latest innovations in case framing and how to apply them to your pending cases.
• Learn practical strategies during interactive exercises. 

Open only to AAJ Plaintiff Members (Regular, Life, Sustaining, President’s Club, and Leaders Forum) and AAJ Paralegal Affiliates.

Program Information: Agenda & CLE | Faculty | Housing

Your Registration Includes

• 13.75 hours of continuing legal education credit, and NCA credits, which can be applied towards the American Association for Justice's professional recognition programs
• Comprehensive reference materials provided on a USB drive
• Complimentary daily contintental breakfast and coffee
• Networking lunch
• Networking reception

Undecided?Call us. We'll provide you with names and phone numbers of previous attendees of AAJ Education programs who will be pleased to answer your questions. Or, if you prefer to speak with a course advisor or faculty member, we will arrange that as well. Call 800.622.1791 or 202.965.3500, extension 8612.

Housing   AAJ has a limited number of rooms available at the Hotel Valley Ho at a special group rate of $209 per night for single or double occupancy, plus 13.92% state and and city taxes, a $10.00 per reservation bellman gratuity fee, and a $3.00 per night housekeeping fee.  The cut-off date for this group rate is February 6, 2014.  Reservations are subject to availability.  For changes or cancellations to your reservation, please contact the hotel directly.  Cancellations made within 48 hours of the arrival date will be assessed a one-night room and tax penalty charge. Additional charges apply for triple or quadruple occupancy.

To reserve, please contact the Hotel Valley Ho at 1-800-882-4484 or e-mailreservations@hotelvalleyho.com and ask for the American Association for Justice group rate.

Hotel Valley Ho
6850 East Main Street
Scottsdale, AZ 85251
(480) 248-2000
Reservations: 1-800-882-4484

Cancellation PolicyCancellations received in writing by February 10, 2014 will result in a refund less a 10% administrative charge. Cancellations received February 11 - February 26, 2014 will result in a voucher for the entire registration fee, which may be applied toward any AAJ Education college or seminar held within one calendar year of the date of issue. Requests for refunds or vouchers received after February 26, 2014 will not be honored. Fax or email your cancellation letter to the registrar at 202-625-7084 or education@justice.org.

Special AssistanceAAJ Education will make every effort to ensure that its meetings are held in facilities that are fully accessible to persons with mobility disabilities. If you plan to attend our program and need special facilities or assistance relating to a disability, please call 800-622-1791 or 202-965-3500, ext. 8612.

Contribute to the AAJ Education FundPlease consider a donation to the AAJ Education Fund 501(c)(3). Contributions support educational programs and activities to preserve and protect the civil justice system.
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